at Butler Community College in El Dorado, Kansas, United States
Job Description
Butler Community College is seeking a Digital Marketing Strategist. This position is a member of the College Relations & Marketing staff, a component of the Institutional Advancement Division, and ultimately reports to the Director of College Relations & Marketing. This position develops, implements, and manages data-driven digital marketing campaigns across channels like SEO, social media, email, and paid media to meet lead generation, enrollment, and brand awareness objectives. This position also creates marketing automation to streamline and automate repetitive marketing tasks to increase efficiency and personalize potential student journeys.
This role requires a blend of analytical, creative, and technical skills to increase brand awareness, drive traffic, and generate leads by analyzing metrics and identifying trends. Key duties include planning and managing automated workflows, analyzing automation performance, and collaborating with various internal teams to align automated efforts with institutional enrollment goals.
A. Knowledge of SEO, SEM, content marketing, and various social media and email platforms.
B. Ability to analyze data, interpret metrics, and make data-informed decisions.
C. Develop innovative and engaging campaign ideas.
D. Strong verbal and written communication skills to collaborate with teams and present strategies.
E. Organization, problem-solving, and strong attention to detail.
F. Video editing/multimedia experience.
G. Strong working knowledge of Microsoft Office, Adobe Creative Suite, CSS, Drupal, Marketing Automation Software such as Act-On or Hubspot.
H. Working knowledge of Digital Ad Placement within Meta, Google, etc.
A. Five to seven years minimum relevant experience, ideally in a higher education setting.
B. Permission in higher education is preferred, not required.
C. Experience with UTM and GTM tracking is preferred, not required.
D. Experience in Graphic Design is preferred, not required.
