at KOAM-TV in Joplin, Missouri, United States
Job Description
About the Role
You will be responsible for growing national and regional agency relationships and driving revenue for the KOAM family of networks. As a National/Regional Account Executive you’ll work closely with regional agencies and our national sales firm to develop and execute integrated advertising campaigns across television and digital platforms (including OTT/CTV, programmatic display, and social). You’ll keep programming, pricing and ratings up to date, research media and audience trends, and provide data-driven recommendations that help clients meet their goals. This role requires strong organization, excellent communication skills, and a deep understanding of TV ratings and digital media metrics. You’ll get a supportive work environment with co-workers and managers who value your work, your time and your perspective. You’ll get the training and support you need to do your job well. Joplin, MO / Pittsburg, KS (in-office / regional travel as needed).
About the Company
KOAM is the local news, weather, and sports leader in the 4-States area (Kansas, Oklahoma, Arkansas, and Missouri). KOAM is owned by Morgan Murphy Media, family-owned and operated since its founding in 1890. Morgan Murphy Media operates television and radio stations, a print magazine, websites, mobile and streaming apps, and a digital marketing agency, across its 11 locations. We offer medical, dental, vision, prescription, life and long-term disability insurance, EAP, flexible spending account, 401(k), paid time off including vacation, sick, personal days, and holidays.
Key Responsibilities
- Build and maintain relationships with national and regional agency buyers to drive advertising buys for KOAM networks
- Partner with our national sales firm to coordinate campaigns and maximize revenue opportunities
- Prepare, update and refresh station programming, pricing guides and ratings information
- Analyze ratings, shares, impressions and campaign performance to make strategic recommendations
- Develop and present campaign proposals and media plans that combine TV and digital solutions (OTT/CTV, programmatic, social)
- Stay current on industry trends, competitive activity and audience behavior to inform sales strategies
- Manage multiple accounts and projects with a high level of organization and attention to detail
- Communicate clearly and professionally with clients, internal teams and partners to ensure campaign success
