at Great Plains Industries - GPI in Wichita, Kansas, United States
Job Description
Job Summary:
This position manages the marketing automation platform with close collaboration of other team members/users, ensuring a seamless journey through campaigns, optimizing conversion paths, and delivering personalized digital experiences. This position is responsible for the routine maintenance of GPI-GPRO.com and GreatPlainsIndustries.com including content and UI upgrades and will serve as backup to support FLOMECmeters.com. This role is successful via close collaboration with the Product Visualization & Web Developer.
The ideal candidate is a creative problem‑solver with strong technical skills, a passion for digital marketing, and the ability to translate business goals into effective automated workflows, campaigns, lead generation, and website experiences.
Job Details:
Marketing Automation: CRM
- Own the marketing automation platform.
- Develop automated workflows, lead nurture sequences, and triggered campaigns to support the buyer journey.
- Build email campaigns, landing pages, and forms that align with marketing goals and brand standards.
- Segment lists, score leads and optimize qualification criteria to support sales alignment.
- Ensure data integrity by aligning with sales & marketing standards for contact database management.
- Collaborate with Marketing Specialist to track performance of automation programs and recommend enhancements based on insights.
Digital Content Creation: GPI, GPRO, FLOMEC
- Produce digital assets to support ad campaigns, social media platforms, lead generation efforts, and landing pages.
- Support product launches with visual content for web pages.
- Ensure all visuals align with brand guidelines and marketing objectives.
Website Development & Maintenance: GPI-GPRO.com and GreatPlainsIndustries.com
- Build, update, and maintain websites using Shopify and associated apps, including subdomain content sites.
- Optimize web content for performance, accessibility, SEO, and mobile responsiveness.
- Build/implement landing pages for campaigns, product launches, and lead gen initiatives across all websites.
- Improve site usability, accessibility, SEO, and overall digital experience.
- Ensure all digital content is responsive, fast, and visually consistent across devices.
- Monitor site performance, resolve issues, and implement iterative improvements.
Analytics & Optimization
- Collaborate with Marketing Specialist to measure and analyze engagement metrics across web, email, and automation workflows, eCommerce metrics.
- A/B test landing pages, forms, and email campaigns to optimize conversion performance.
- Support creation of dashboards and reports to share key insights with marketing leadership.
- Recommend improvements based on data trends and user behavior.
Cross Functional Collaboration
- Partner with Product Visualization & Web Developer to build a consistent digital brand experience.
- Partner with the marketing team to execute multi-channel campaigns and develop digital assets.
- Work closely with sales to optimize lead flow and nurture programs.
- Collaborate with product, IT, and external agencies when needed to support larger digital initiatives.
Brand Stewardship
- Ensures all digital experiences reflect the brand’s voice and visual identity.
- Able to create visually compelling work while applying strong development practices.
