at University of Kansas Medical Center in Kansas City, Kansas, United States
Job Description
Marketing Associate - KUCTC
Department:
KUCTC Operations
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KU Center for Technology Commercialization
Position Title:
Marketing Associate - KUCTC
Job Family Group:
Professional Staff
Job Description Summary:
The Marketing Associate serves as a key member of the KU Center for Technology Commercialization (KUCTC) commercialization team. Reporting to the Director of Operations and working in close partnership with the Director of Licensing and Licensing Associates, this position supports licensing and startup development efforts through targeted technology marketing, market research, and industry outreach.
KUCTC serves all KU campuses, including the KU Medical Center in Kansas City. The mission of KUCTC is to manage discoveries and innovations arising from research so they may have greater impact, benefit the public, and promote economic development.
The Marketing Associate works cross-functionally, supporting efforts of KUCTC's licensing team and other commercialization staff to develop and execute marketing strategies aligned with case priorities, industry engagement, and licensing objectives. Responsibilities include identifying and researching prospective licensees and markets, preparing targeted marketing materials, supporting active licensing negotiations as may be needed, and managing KUCTC's broader communications and digital presence.
This position follows a hybrid work arrangement based on departmental scheduling.
Job Description:
Key Roles and Responsibilities
Commercialization & Licensing Support
- Prepares non-confidential summaries, technology briefs, pitch materials, and other case-specific marketing collateral in support of KUCTC licensing activities.
- Collaborates with Licensing Team to develop case-specific marketing campaigns and strategies aligned with licensing and startup goals.
- Identifies, researches, and prioritizes prospective licensees, industry partners, and startup collaborators.
- In collaboration with the Licensing Team, develops targeted outreach lists and supports coordinated industry engagement efforts.
- Assists Licensing Team with market research and competitive landscape analyses to assess commercial viability and inform licensing strategy as needed.
- Assists Licensing Team with marketing support for active negotiations and priority technologies as needed.
Cross-Functional Collaboration
- Participates in case strategy discussions and portfolio review meetings to ensure alignment between marketing efforts and commercialization priorities.
- Collaborates with inventors to translate technical innovations into industry-relevant messaging.
- Coordinates with IP management, compliance, and administrative staff to ensure marketing activities align with office processes and reporting requirements.
Marketing Operations & Communications
- Manages CRM database and marketing platforms (e.g., Salesforce, IN-PART, Sophia, Flintbox) to track outreach, engagement, and campaign performance.
- Supports development, organization, and production of annual report, marketing collateral, and event materials.
- Leads website content updates and supports future website enhancements.
- Drafts internal and external communications supporting office initiatives.
- Utilizes social media and digital channels to promote technologies and KUCTC initiatives.
- Contributes to overall marketing strategy aligned with KUCTC commercialization goals.
Required Qualifications:
Work Experience:
- 4 years of experience in a similar marketing or academic technology transfer role. Education may substitute for experience on a year for year basis
Preferred Qualifications:
Education:
- Bachelor's degree in marketing
Work Experience:
- Experience with websites including HTML, CSS coding
- Experience with design applications
- Experience with highly technical/scientific subject matter
Required Documents
Resume
Cover Letter
Comprehensive Benefits Package:
Coverage begins on day one for health, dental, and vision insurance and includes health expense accounts with generous employer contributions if the employee participates in a qualifying health plan. Employer-paid life insurance, long-term disability insurance, and various additional voluntary insurance plans are available. Paid time off, including vacation and sick, begins accruing upon hire, plus ten paid holidays. One paid discretionary day is available after six months of employment, and paid time off for bereavement, jury duty, military service, and parental leave is available after 12 months of employment. A retirement program with a generous employer contribution and additional voluntary retirement programs (457 or 403b) are available. https://www.kumc.edu/human-resources/benefits.html
Employee Type:
Regular
Time Type:
Full time
Rate Type:
Salary
Compensation Statement:
The pay range listed for this position is determined by our compensation program using market data and salary benchmarking. A combination of factors is considered in making compensation decisions including, but not limited to, education, experience and training, qualifications relative to the requirements of the position, and funding. At the University of Kansas Medical Center, a reasonable estimate for the starting pay range will be the minimum to midpoint of the posted range, taking into account the combination of factors listed above.
Pay Range:
$60,800.00 - $91,200.00
Minimum
$60,800.00
Midpoint
$76,000.00
Maximum
$91,200.00
Application Instructions:
To learn more and apply online, please visit https://kumc.wd5.myworkdayjobs.com/en-US/kumc-jobs/job/Kansas-City-Metro-Area/Marketing-Associate---KUCTC_JR009694 or go to https://careers.kumc.edu/ and search for position number JR009694.
Applications must be submitted directly through the KU Medical Center website to be considered for this position. Any applications submitted via email or this website will NOT be reviewed or considered.
About KU Medical Center:
The University of Kansas Medical Centers mission is to educate exceptional health care professionals through a full range of undergraduate, graduate, professional, postdoctoral and continuing education programs in the schools of Medicine, Nursing and Health Professions. KU Medical Center also advances the health sciences through world-class research programs; provides compassionate and state-of-the-art patient care in an academic medical center environment; and works with communities in every Kansas county to improve the health of Kansans. Learn more at www.kumc.edu.
Benefits:
KUMC offers a range of great benefits that support employees and eligible family members. Our health insurance benefits begin on hire date and KUMC offers other exciting benefits such as paid parental leave, generous employer retirement contributions and other resources to improve health and well-being. For more information, please visit https://www.kumc.edu/human-resources/benefits.html
Equal Employment Opportunity Statement
The University of Kansas Medical Center is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, ethnicity, ancestry, age, protected veteran or disability status, marital status, parental status, or genetic information. http://policy.ku.edu/IOA/nondiscrimination
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