Customer Advocacy & Analyst Reference Manager

at Workday, Inc in Wichita, Kansas, United States

Job Description

Your work days are brighter here.

We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

About the Team

The Workday Analyst Relations (AR) team is a strategic corporate function responsible for shaping the perceptions of the world’s most influential technology analysts. We sit at the intersection of Product, Marketing, and Sales, ensuring that Workday’s innovation story is accurately told and validated by the experts who advise our future customers.

Our Customer Advocacy & Reference arm within AR is the \"voice of the customer\" for the analyst community, providing proof of the value Workday delivers to customers. This is a high-impact, specialized group dedicated to securing the high-quality customer evidence required for major evaluations (such as the Gartner Magic Quadrant and Forrester Wave) and managing our presence on Gartner Peer Insights.

You will join a focused, collaborative team who is passionate about building deep relationships with our most successful customers and turning their success stories into the validation analysts need. We value strategic thinking, white-glove customer service, and a data-driven approach to measuring success.

About the Role

We are looking for a results-oriented Customer Advocacy Manager to bridge the gap between our most successful customers and the technology analyst community. Your primary mission is to ensure we have a robust, "ready-to-go" pipeline of customer references for major analyst evaluations (MQs, Waves) and to drive a consistent volume of high-quality reviews on Gartner Peer Insights.

Key Responsibilities

• Analyst Evaluation Support: Identify, recruit, and prep strategic customers to participate in deep-dive interviews and surveys for major analyst reports.

• Peer Review Program Management: Execute an "always-on" campaign to generate authentic reviews on Gartner Peer Insights, ensuring we meet the minimum thresholds for "Voice of the Customer" reports.

• Stakeholder Collaboration: Work closely with Sales, Customer Success, Product, and Marketing teams to identify happy customers and secure their permission to participate in AR activities.

• Reference Database Management: Maintain an organized, up-to-date database of "analyst-ready" customers, tracking their specific use cases, products, and previous participation to avoid "reference fatigue."

• Customer Coaching: Brief customers on what to expect during analyst interviews, helping them understand how to articulate their ROI and technical success effectively.

About You

Basic Qualifications:

• Experience: 3–5 years in Customer Advocacy, Reference Management, or Analyst Relations within the B2B SaaS space.

• Domain Knowledge: Familiarity with the Gartner Peer Insights portal and customer requirements for evaluative research.

• Communication: Exceptional interpersonal skills with the ability to be clear, direct, and persuasive

​Other Qualifications

• Project Management: Ability to manage high-pressure timelines while proactively preparing for future evaluations identified for participation.

• Data Driven: Comfortable tracking conversion rates from "ask" to "published review." Monitoring of Gartner Peer Insights scores with the ability to outline strategic next steps/actions.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Home Office

Primary Location Base Pay Range: $100,800 USD - $151,200 USD

Additional US Location(s) Base Pay Range: $91,200 USD - $157,200 USD

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

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