Digital Marketing Strategist

at Butler Community College in El Dorado, Kansas, United States

Job Description

Butler Community College is seeking a Digital Marketing Strategist to join its team.  This position is a member of the College Relations & Marketing staff, a component of the Institutional Advancement Division, and ultimately reports to the Director of College Relations & Marketing. The Digital Marketing Strategist develops, implements, and manages data-driven digital marketing campaigns across channels like SEO, social media, email, and paid media to meet lead generation, enrollment, and brand awareness objectives. Additionally, this position also creates marketing automation to streamline and automate repetitive marketing tasks to increase efficiency and personalize potential student journeys.

Responsibilities for this role require a blend of analytical, creative, and technical skills to increase brand awareness, drive traffic, and generate leads by analyzing metrics and identifying trends. Key duties include planning and managing automated workflows, analyzing automation performance, and collaborating with various internal teams to align automated efforts with institutional enrollment goals.

 

A. Technical skills: Knowledge of SEO, SEM, content marketing, and various social media and email platforms. B. Analytical skills: Ability to analyze data, interpret metrics, and make data-informed decisions. C. Creative thinking: Develop innovative and engaging campaign ideas. D. Communication: Strong verbal and written communication skills to collaborate with teams and present strategies. E. Other skills: Organization, problem-solving, and strong attention to detail. F. Video editing/multimedia experience. G. Required Software Knowledge: Microsoft Office, Adobe Creative Suite, CSS, Drupal, Marketing Automation Software such as Act-On or Hubspot, Digital Ad Placement within Meta, Google, etc., Drupal, CSS, Adobe Creative Suite, Microsoft Office  

A. Five to seven years minimum relevant experience, ideally in a higher education setting. B. Permission in higher education a plus. C. Experience with UTM and GTM tracking a plug.