at Morton Salt in Overland Park, Kansas, United States
Job Description
Morton Salt is an iconic company with a strong heritage and a bright future. Since 1848, we have been improving lives and enhancing everyday moments – at home, at work and virtually everywhere in between. We help unlock the flavors in food, make roads and sidewalks safer, improve the water in baths, pools, and homes, and keep businesses and industries running. We are a dedicated team who constantly strives to do better together, and we are passionate about building a sustainable future for our company, the communities in which we operate, and the world around us. By joining our team, you will contribute to producing and delivering every form of salt that enhances everyday life.
Job summary
The Senior Marketing Manager of Brand Expansion is a new role in the Marketing Innovation Team that will play an integral role in expanding our brand reach and financial targets. This role will help elevate the strategic thinking and quality of execution of the innovation strategy, create new ideas and platforms, and lead the execution of initiatives that are critical to achieve the company’s long-term growth targets. New category segments and products will be an important pillar of our future growth.
The desired candidate will have proven experience launching successful innovation platforms, leading from ideation to manufacturing while ensuring that they meet consumer needs, commercial feasibility, financial targets, and final concepts/design, etc. This role will lead cross functional teams and oversee critical developmental & executional aspects of new product development. This includes effectively working with internal & external partners, leveraging consumer & marketplace insights, stewarding projects through the stage gate process, and enrolling senior management.
Duties and Responsibilities
-
New Product Portfolio Management & Execution
- Leverage current and seek additional tools (AI, social trends, syndicated data, consumer reports, etc) to identify, evaluate, and advance new product/portfolio initiatives.
- Lead the ideation, development, and execution of product and packaging innovation plans including consumer insights, concept development, feasibility validation, product and packaging R&D, business proposal and approval, project execution, customer sell in, and advertising and promotion.
- Initiate and drive cross functional teams (consisting of external agency partners and key internal stakeholders) executing projects with high quality of thought and skilled project management.
-
Innovation Strategy
- Develop & refine new and existing segment level innovation strategies in partnership with the Brand Teams and the Marketing Director, Innovation and Ecommerce.
- Ensure Innovation strategies position the business to succeed in the evolving retail landscape including eCommerce.
-
Build and Protect Long-Term Brand Equity
- Use insights to leverage brand equities to define positioning, point of differentiation, RTBs, new product development, pack design, and portfolio strateg
- Identify unmet consumer and/or customer needs and use those insights to strengthen the consumer products portfolio
- Build and communicate brand value to support selling and retail prices for new products.
-
Culture of Creativity & Innovative Thinking
- Embrace and actively challenge traditional processes and ways of thinking to bring fresh and an ‘outside-in’ view of new and emerging technologies and capabilities to support agility and quick decision making.
- Work with the Marketing Director, Innovation to build a compelling vision for the future that positions the organization to achieve its long-term innovation objectives
- Represent the Innovation Team with multiple stakeholders including CMO, Sales, Sales Strategy & Planning, Research & development, Supply Chain, Brand Finance, and Base Marketing Teams
