Lead Web Experience Manager

at Cloud Software Group, Inc in Derby, Kansas, United States

Job Description

Company Overview
At Citrix, a subsidiary of Cloud Software Group, we believe in unlocking human potential by providing a unified platform for secure access to the apps and data people need to get work done. We are seeking an innovative and experienced Lead Web Experience Manager to own the strategy, execution, and optimization of Citrix.com and its global web properties. This is a pivotal role that sits at the intersection of marketing, design, and technology, requiring a leader who can balance creative vision with hands-on technical execution to create a world-class digital experience for our customers.

Location: Preferred location is South Florida, but open to remote US.

Position Summary
As the Lead Web Experience Manager, you will be the driving force behind the content, optimization, and overall strategy for Citrix.com. Your primary focus will be on architecting a seamless and engaging user journey that drives key business objectives, primarily focused on customer engagement and expanding our relationship with existing accounts.

You will be integral to reshaping the market's perception of Citrix by personally designing, developing, and deploying our new messaging across all digital touch points. You will serve as the bridge between creative concepts and final execution, collaborating closely with cross-functional teams before taking the lead on implementation. The ideal candidate is a strategic thinker with a deep understanding of modern web standards, a keen eye for design, and a passion for data-driven results.

Key Responsibilities

1. Web Strategy, Design, & Development:

Develop and execute a comprehensive, long-term strategic roadmap for Citrix.com, focusing on continuous improvement across user experience (UX), performance, content delivery, and design aesthetics.

Lead the hands-on design and development of all new landing pages and web experiences, from initial wireframe and mockup to final, responsive code.

Champion a user-centric approach, leveraging analytics, user testing, and customer feedback to identify pain points and opportunities for enhancement on our landing pages and throughout the site.

Collaborate with marketing leadership and product teams to ensure the website's goals are in lockstep with broader company objectives, product launches, and strategic initiatives aimed at enhancing customer value and shifting market perception.

Lead A/B testing and multivariate testing initiatives to deepen user engagement, increase product/feature adoption within our customer base, and enhance overall customer satisfaction.

2. Cross-Functional Collaboration & Execution:

Act as the central point of contact for all web-related projects, effectively managing the intake, prioritization, and execution of requests from various internal teams.

Partner with content teams, brand strategists, and product managers to flesh out campaign ideas and messaging, then take ownership of the creative and technical execution.

Forge a strong, collaborative partnership with IT and back-end development teams to ensure the website is technically sound, scalable, secure, and built on a robust infrastructure.

Translate business requirements and creative briefs directly into functional, high-quality, and aesthetically pleasing web pages.

3. Analytics, Reporting, & Insights:

Own the web analytics strategy, utilizing tools like Google Analytics, Adobe Analytics, and Hotjar to measure website performance, track user behavior, and define key engagement metrics.

Develop and maintain dashboards to provide regular, clear, and actionable reports on web performance, user insights, and progress against goals to stakeholders at all levels.

Transform complex data into compelling stories that illustrate areas for improvement and guide strategic decision-making.

4. Content Strategy & SEO Excellence:

Partner with content marketing teams and external agency support to ensure the website powerfully communicates our evolving brand message through fresh, relevant, and engaging content that is optimized for search engines.

Develop and implement strategies to optimize content for emerging search paradigms, including AI-driven search... For full info follow application link.

Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.