at Butler Community College in El Dorado, Kansas, United States
Job Description
This position is a member of the College Relations & Marketing staff, a component of the Institutional Advancement Division, and ultimately reports to the Director of College Relations & Marketing.
The Digital Marketing Specialist works closely with Information Services Division, and various faculty and staff across the college to ensure appropriate and timely digital marketing strategies across a variety of online platforms focusing primarily on marketing automation, digital advertising, website performance, search engine optimization, and electronic communications. Monitoring and help in managing Butler’s online presence is also a responsibility of this position. This position requires the individual to actively participate in creative meetings and lead training sessions for employees on initiatives related to content updates on the website.
A. Ability to work in busy office setting and handle frequent interruptions.
B. Strong organizational, interpersonal, and communication skills.
C. Ability to handle confidential information in a discreet manner.
D. Ability to work in a team environment.
E. Must demonstrate strong, clear, concise writing and editing skills.
F. Must be self-starter, detail oriented and have ability to multi-task.
G. Strong interpersonal skills.
H. Ability to organize, schedule, conduct meetings as necessary.
I. Video editing/multimedia experience.
Required Software Knowledge:
J. Microsoft Office
K. Adobe Photoshop
L. CSS
M. Drupal
N. WordPress
Software Knowledge Preferred:
O. Flash & Video
P. Web-based applications
Q. Acrobat
R. JavaScript
A. Two to five years minimum relevant experience, ideally in a higher education setting.
B. Experience with social media advertising
C. Experience with digital advertising techniques and tools.
D. Experience with website development and maintenance.
E. Experience with search engine optimization.
F. Experience with CSS, web page layout.
G. Experience with JavaScript, HTML,
H. Experience with a web CMS system.
I. Experience with marketing automation.
