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Marketing Manager

at Heartland Business Systems in Overland Park, Kansas, United States

Job Description

Heartland Technology Group


Description:

Position Summary:

The Marketing Manager is responsible for overseeing the strategy, management, and execution of all marketing initiatives across digital marketing, field marketing, brand and communications, and marketing/sales campaigns. This role entails leading diverse teams, managing resources, and ensuring alignment with organizational goals to drive engagement, brand strength, and revenue growth.


Roles and Responsibilities/ Essential Functions:

Leadership and Development:

  • Lead and inspire marketing teams, fostering collaboration and professional growth.
  • Recruit and hire team members, set and achieve goals, conduct performance reviews, and provide feedback and corrective action.
  • Ensure adherence to operational procedures, policies, and standards, as well as recommending and implementing internal process improvements for efficiency.
  • Set regional/individual goals for Marketing teams to align with sales organization objectives and report on performance through PowerBI.
  • Refine account-based marketing strategy with sales, including chart of accounts, target customer profiles, tiering, heatmaps, and sales plays. Review ABMx trends to assess effectiveness.
  • Evaluate team structure for efficiency and organizational satisfaction, drive engagement and alignment across sales, service, operations, and finance.
  • Allocate resources efficiently across teams to ensure optimal productivity and performance.

Digital Marketing:

  • Design and implement marketing strategies to raise awareness of HBS and generate leads through HBS.net.
  • Oversee the team responsible for managing social media channels, ensuring consistent branding and engagement.
  • Supervise the creation and distribution of email newsletters and regular customer communications.
  • Manage partner campaigns, digital advertising strategies, and analytics to track performance and ROI.

Field Marketing:

  • Lead the team handling in-person events, customer entertainment initiatives, conferences, and trade shows.
  • Coordinate webinars and virtual events to engage target audiences effectively.
  • Organize all HBS conferences (Innovate, HBS sales conferences, Internal summits, Secure Iowa, ServiceFest, etc.).

Brand and Communications:

  • Direct the development and maintenance of the brand language manual to ensure consistent usage and messaging.
  • Oversee all aspects of brand experience to attract and retain clients, employees, partners, and other stakeholders.
  • Manage the creation of marketing and sales collateral, sell/data sheets, and sales enablement materials.
  • Supervise website content, including landing pages, blog articles, videos, and graphics.
  • Develop integration plan for acquisitions or growth to new markets, assist with integrations as needed.
  • Work with HBS's business units to enhance and develop branding, content and training resource for the sales organization on the HBS Sales Playbook.

Campaigns and Partner Relations:

  • Enable sellers to pursue customers and prospects through innovative campaigns promoting products, services, and solutions from HBS and its partners.
  • Analyze sales data against marketing budgets and profit margins, leveraging effective campaigns, and create cross-selling plays involving sales, inside sales, and marketing.
  • Develop strategies to maximize customer engagement and conversion rates.
  • Enhance engagement with key vendors in the channel/region, manage relationships with HBS regional partners and the Partner Relationship



    Equal employment opportunity, including veterans and individuals with disabilities.

    PI275872298

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Job Posting: 13320200

Posted On: Jul 21, 2025

Updated On: Jul 20, 2025

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