at Cox Communications in Wichita, Kansas, United States
Job Description
Consumer Insights, Senior Manager - Advertising Effectiveness
Cox is taking a new direction that will reimagine every customer interaction - from communication to products to customer experience. The Consumer Insights Senior Manager will play a critical role in shaping this future at Cox by crafting and leading marketing research activities that deliver actionable insights that drive business decisions. The types of research to be conducted will include both qualitative and quantitative methods, with a primary focus on advertising and communications effectiveness. Work closely with a team of 10 passionate, strategic, researchers, that each care as deeply as you do about representing the voice of the consumer every day. This job is for you if you enjoy using the best available methods and sources to enable leaders to make strategic decisions based on the insights you provide about our current and prospective customers. A successful candidate will have experience conducting market research, socializing insights across the organization, inspiring empathy for the customer and driving consumer-centric decision making.
What You'll Do
Consults and advises internal clients on complex research and related marketing issues and decisions (e.g., Advertising, Brand Strategy, Pricing, Product Development, and Product Marketing teams)
Manages research projects end-to-end, including recommending methodologies, identifying suppliers, managing questionnaire design, determining sampling and analytical plans, and developing presentations
Works effectively with external consumer research suppliers
Develops learning plans to address annual business needs
Analyzes qualitative and quantitative consumer research results to develop meaningful insights and implications to Cox businesses, activities and industry direction
Translates and communicates market research findings into concise and actionable insights
Links multiple research studies together over time into overarching insights
Serves as an internal consultant to senior leaders and other key decision-makers
Build trusted partnerships with internal partners
Influence stakeholders and gain buy-in
Creativity to come up with innovative research solutions and curiosity to follow the data
Communicate in a clear, compelling, and cohesive story (verbally and written presentations).
Be courageous and advocate on behalf of the customer; inspire empathy for our customers.
Marry insights with business acumen to drive the business.
Demonstrate curiosity
We take a custom approach to research - designing each study to meet the unique needs of that initiative. We leverage a variety of research approaches, including:
Advertising Effectiveness
Message testing
Concept Testing
Segmentation
Discrete Choice
In-Market tracking
Qualitative research (focus groups, one-on-one interviews, video open-ends, online journals, etc.)
What's in it for You?
At Cox, we reward your hard work with meaningful benefits. First, we offer a competitive compensation package, 401(k) with a generous company match, comprehensive healthcare, life, and disability benefits, plus numerous other benefits, including adoption assistance, pet insurance, and discounts on travel and cars! We value people more than technology. That means you'll work within a culture and with a team that values your experience, your contributions, and you - yes, you - as a person. We believe recognition is important, and Cox strives to celebrate those who help make us successful every day. We also encourage diversity and support inclusion; we want you to do you and feel comfortable doing so.
We also offer boundless opportunities for growth; you can sharpen your skills, learn a new talent, join a mentoring program, even earn an advanced degree. You'll find the potential for lateral or upward career growth within the Cox family businesses, including the innovative startups in transportation mobility, clean tech and more.
Who You Are
Minimum
BA/BS degree and 8 years of experience in related field (preferably in a quantitative or research field) OR MS degree and 6 years of related experience (Market Research, Marketing, Brand Management, Strategy Consulting), OR Ph.D. and 3 years of related experience OR High School Diploma/GED AND 12 years of related experience
Deep expertise in qualitative and quantitative research methodologies, statistics, and data analysis techniques.
Experience in advertising or advertising... For full info follow application link.
Cox is an Equal Employment Opportunity employer. All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
