Analyst, Social Media (1810712)
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Wichita, KS 67202
ADT is seeking a data-driven, Social Media Analyst for a full-time position. The ideal candidate would have a solid knowledge of overarching analytics acumen with a focus on all social platforms (Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, YouTube, etc.). Background in digital advertising is strongly recommended. Core responsibilities include reporting and analysis of all active campaigns which include optimization, brand monitoring / online community engagement and process optimization. The ideal candidate would also be able to take analytical insights and help to create relevant, engaging content for social. At ADT, we work as a collaborative team, so you should enjoy strategizing, innovating, conceptualizing and tracking results in real-time. Experience with any omni-channel tool like Omniture / Adobe Analytics is a strong plus.
•Managing and deploying all needed assets for Social Campaigns
•Analyzing user engagement (e.g. click-through and bounce rates)
•Reporting on web traffic for all social media
•Building and supporting SEO strategies by implementing keyword priorities into content marketing projects
•Place media buys on social platform and deploying our social advertising strategy
•Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
•Identify habits of our online customers and suggest ways to reach a broader audience
•Know how social works and turn analytics and knowledge into new content
•Research how emerging social networks and features can benefit our company
Bachelor degree in Business or related field
2+ years in Social Media advertising experience or other related experience including analysis.
Hands-on experience with social media platforms and digital marketing campaigns
Familiar with Social platforms ad managers – especially Facebook Ad Manager
Ability to identify target audience preferences and trends
Excellent communication skills
Time management and multitasking skills
Additional qualifications in digital technologies or social media management is a plus
Experience in Word, Excel, and Power Point.